Identity

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In the good ol' days branding meant putting a hot iron stamp on your cattle. Then they wouldn't get confused with anyone else's. It was the mark that said "This belongs to me." Even now, branding, at the basic level seeks to give a sense of ownership and belonging.

Your first understanding of a company are through its name and identity. It's usually the first thing that you 'see'. It's like that first handshake, that tells you about the character of a firm, and gives you an idea of what is to follow. While an identity is the visual mark of a firm, a brand is the idea that lives in the mind. A brand is something that everyone wants to be a part of, and buy into.

What a designer thought, what a designer created, what the viewer saw and what the viewer perceived are four entirely different things. Unless an identity system sustains that kind of journey, brands will eventually fail. Therefore, we support our work with design research to figure what end-users truly need, want and desire from you. A great brand translates into better business.

Avalokana believes that identity and branding can give substantial leverage to small and mid-size firms. If a product or service is good, it needs to be recognised by people. It needs to say, "This is us".
Nine benefits of Avalokana's branding

1) Trained and adept in creating memorable images.
2) Work is conceptual and contextual.
3) The logo is not the big idea. The experience of the user is.

Inteple
A business identity for a startup that redefines the role and scope of education in today's context. The name was created from two keywords 'multiple' and 'intelligence'. See more.

4) Equally adept at rebranding.
5) Question conventional textbookish rules of branding.
6) Business aligned parallel with your brand image.

Thinktank
An identity for Thinktank, a cross-cultural annual workshop, that took place at NID, for three consecutive years. We created the identity for the second edition of the workshop. See more.

7) We believe that no brand is the same. Not all brands are Nike.
8) Promise substantial growth in your revenue.
9) Ethical and economical design.

Tuple
A business identity for a startup that focuses on delivering Business Analytics. It extracts information and insights from data and presents it to business users for decision-making. See more.