Editorial

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Words, when simply expressed, conjure images in our heads. Words, when given a suitable form, are more deadly. Often, a designer has to give form to someone else's words. And editorial design goes beyond words on the page.

It's the feel of paper; the thickness of the page when you hold it, its texture, or lack of it; how easily it turns, or doesn't; how comfortably the spine sits in your hand, or on the shelf. It's how easily you can find a subject, turn to it, and most significantly, read and absorb it. Every little thing comes together to enhance the reading experience.

We are currently working on our very own in-house monthly design magazine. At the moment, we are thinking of what kind of content the magazine will carry. It will shed light on real issues at hand. To do that, we need to build a sustainable content and business model. We are also in the process of creating a writers' bureau.

Its easy to over-design a page, so it looks great, but is hard to read. Editorial design, at its best, commands restraint. In a world full of printed words, every publication seeks its own voice. At Avalokana we spend time to hear those voices.
Nine benefits of Avalokana's editorial design

1) Expect functional, readable and pleasing design.
2) We read content before we design.
3) Design should change reading patterns and encourage reading habits.

The Trellis
The Trellis is a bi-annual design and research newsletter from the Publications department of the National Institute of Design (NID). The newsletter showcases initiatives design research, education and pedagogy. See more.

4) Extensive style guide with the final solution.
5) Design based on readership trends.
6) As adept at designing online editorials as we are with print.

D/Signed
D/Signed is a bi-annual magazine from the Publications department of the National Institute of Design (NID). The magazine showcases contemporary developments in the field of design and design education. See more.

7) Save your production and promotion costs by more than 20%.
8) Round the clock pre-press and print production consultancy.
9) Expect sales to grow.

NID Admissions
NID Admission brochure is an annual publication by Academics, NID. The brochure showcases the work from different disciplines, campuses and carries information about courses. It acts as a guide for new applicants. See more.